Why are Push-Notifications necessary in an effective app marketing strategy?

For any business, mobile apps are not just a concept but an effective way to reach the target audience as they are mostly found there. It’s the outcome of loads of thought and effort in building a well-known brand.  Before getting an app developed every business owner dreams to provide an engaging experience to the users by meeting their needs and expectations.  But the matter of fact is unless your mobile app doesn’t create awareness and popularity, the users would not spend their maximum time in your mobile app. To expect your users to use the mobile app more regularly, you need to send push notifications to your users to keep them engaged and remind them of your presence. Don’t worry; hiring the top mobile app development company would help you right from getting the app developed to spread its awareness among the target audience.

We all are familiar with what push-notifications are! These are the short messages, which appear on user’s mobile screen, even when the app is not running. These short messages may include offers, app updates, and recent activities and so on.  According to a study the average lifespan of any mobile app is 30 days but with the integration of push notifications in the app, it can extend that expiration date and keep your users coming back for more.

Why are push-notifications important for app marketing?

I would use important, rather it is a must for every app to have the push-notification feature as it-

•    Promoting products or offers to increase sales

•    Increases brand engagement

•    Converts unknown app users to known customers

•    Improves the customer experience

•    Can provide personalized offers, to be picked easily by the users

Now let’s quickly roll our eyes on to the push-notification strategy

It’s important to plan your strategy wisely for if you fail to plan it, your brand will fail to create its presence among the target audience. A well-planned and balanced push-notification strategy included-

1. Know your Audience

It doesn’t make sense if you send a notification to your audience and they don’t find it useful so it’s important to have a thorough analysis of the demand of the audience (information based on their interests, gender and their previous actions in your mobile app). For instance, an e-commerce app can send the notification about the latest product; offer a discount or the accessories to go with and others.

2. Remember content does half of the work

Nobody likes to read lengthier content and they might lose interest in your app. Keep it short and crisp- not more than 10 words and above all it should be catchy to grab the user’s attention. For example, “Hey, don’t give it a miss”, “don’t miss the opportunity, avail the offer now!” would excite the users to pick the offer.

A brilliant push notification strategy can help to yield high engagement and increase customer retention.

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