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Tuesday, December 4, 2018

M-Commerce Growth & Trends to be adapted in 2019

By the time shopping has come to mobile it has been observed that more than 80% of shoppers prefer using mobile phones over computers — the reason may vary, whether it be for product searches, price comparisons, or locating stores.

One of the main reasons for the rise in m-commerce is the fact that almost 54% of the millennial are depended on online shopping as it helps them explore in a more personalized manner. best mobile app development companies in USA and India has now been moving on to the implementation of technologies like Augmented Reality to bring the product inside user’s homes, virtually. For that matter, the m-Commerce market has made a big leap from where it started.

But with the changing technology every year, there comes a change in every business industry. Today we are going to talk about how m-commerce App Market is giving plenty of space for innovation and a greater chance at redefining customer engagement in 2019.

Implementation of AR and chatbots

It is nearly impossible is we talk about m-commerce trends and don’t include AR and chatbots technology. Artificial Intelligence and chatbots could be used to give a real-time experience to the customers. This would really enhance the shopping experience for the customers.

Single Click Payments

What could be the most convenient and easy to go payment process where there is the ability to support repeat purchase without having to enter the same set of details again and again. 2019 has lowered the barriers to the payment process between the users and the time it takes to attain the product. Single Click Payments will influence the revenue graph of m-commerce this year. It will not only expedite the overall processing of orders but will also boost impulsive buying.

Personalized Experience

For a business what could be the simplest way to capture the customer’s interest? It is through personalization. M-commerce in 2019 will give personalized experience to the users. With latest analytics tool, retailers can now and track the buyer’s history and preferences, which would further help them to send customized suggestions and solutions to the user by offering them special discounts. 

Automation and Social Media

Social media sites have always been the best marketing platforms for several businesses and will continue to act the same. This will be easily made accessible through their apps. Brands will be making use of the automation tools to streamline their activities focused towards user re-engagement in 2019.

These were some of the trends that would impact the m-Commerce industry in 2019 and businesses need to be flexible with their approach to find success.

Excited? To know more about mobile app development services, write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

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