By the time shopping has come to mobile it has been observed
that more than 80% of shoppers prefer using mobile phones over computers — the
reason may vary, whether it be for product searches, price comparisons, or
locating stores.
One of the main reasons for the rise in m-commerce is the
fact that almost 54% of the millennial are depended on online shopping as it
helps them explore in a more personalized manner. best mobile app development companies in USA and India has now been moving on to
the implementation of technologies like Augmented Reality to bring the product
inside user’s homes, virtually. For that matter, the m-Commerce market has made
a big leap from where it started.
But with the changing technology every year, there comes a
change in every business industry. Today we are going to talk about how
m-commerce App Market is giving plenty of space for innovation and a greater
chance at redefining customer engagement in 2019.
Implementation of AR and chatbots
It is nearly impossible is we talk about m-commerce trends
and don’t include AR and chatbots technology. Artificial Intelligence and
chatbots could be used to give a real-time experience to the customers. This
would really enhance the shopping experience for the customers.
Single Click Payments
What could be the most convenient and easy to go payment
process where there is the ability to support repeat purchase without having to
enter the same set of details again and again. 2019 has lowered the barriers to
the payment process between the users and the time it takes to attain the
product. Single Click Payments will influence the revenue graph of m-commerce
this year. It will not only expedite the overall processing of orders but will
also boost impulsive buying.
Personalized Experience
For a business what could be the simplest way to capture the
customer’s interest? It is through personalization. M-commerce in 2019 will
give personalized experience to the users. With latest analytics tool,
retailers can now and track the buyer’s history and preferences, which would
further help them to send customized suggestions and solutions to the user by
offering them special discounts.
Automation and Social Media
Social media sites have always been the best marketing
platforms for several businesses and will continue to act the same. This will
be easily made accessible through their apps. Brands will be making use of the
automation tools to streamline their activities focused towards user
re-engagement in 2019.
These were some of the trends that would impact the m-Commerce
industry in 2019 and businesses need to be flexible with their approach to find
success.
Excited? To know more about mobile app development services, write to us at managers@infiCaretech.com. You can also
connect with us on Skype (ID- infiCare5)

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